Q2 Performance: Strategic Snapshot
Moncler's Q2 shows a resilient core performance under pressure from tourism-related headwinds. While sales dipped slightly overall, the Stone Island brand continues to stand out, especially in Asia. The company is responding with heightened operational flexibility, increased marketing investments, and cautious optimism for the winter season ahead.
| Metric | Q2 2025 Performance |
|---|---|
| Group Revenue | €396.6M (–1% YoY) |
| Moncler Brand Revenue | €317.2M (–2%) |
| Stone Island Revenue | €79.4M (+6%) |
| EBIT Margin | 18.3% (Down from 21%) |
| Net Profit | €153.5M (Lower YoY) |
| Net Cash Position | ~€981M |
| Key Weaknesses | Tourism decline, DTC softness |
| Strengths | Stone Island growth, Americas demand |
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